Counterfeit enforcement glossary

Plain-English definitions of the terms brands run into when fighting knockoffs on marketplaces.

Counterfeit

A product made to imitate a genuine branded product and passed off as the real thing, using the brand's name, logo, pack...

Knockoff

An unauthorized copy of a branded product, ranging from an exact counterfeit with the brand's name to a lookalike replic...

Dupe

Short for duplicate: a copycat product positioned as a cheaper version of a branded original. Some dupes are legal looka...

DMCA Takedown

A removal request filed under the Digital Millennium Copyright Act, used to take down content that infringes copyright, ...

Listing Hijacking

When a third-party seller attaches their own offer to your existing product listing, usually selling a counterfeit or us...

Gray Market

Genuine branded products sold through unauthorized channels, as opposed to counterfeits, which are fake. Gray market goo...

Amazon Brand Registry

Amazon's program for brand owners, which unlocks stronger enforcement tools, including faster infringement reporting and...

TikTok Shop IP Protection Center

TikTok Shop's official channel for intellectual property complaints. Brands can file trademark and copyright claims agai...

Walmart Brand Portal

Walmart Marketplace's system for brand owners to manage intellectual property claims against third-party listings. Enfor...

Re-listing

When a seller whose counterfeit listing was removed puts the same product back up under a new listing or a new account. ...

Frequently asked questions

How can I tell if a car seat is counterfeit?

Missing or blurry regulation labels, no registration card, a model or date the manufacturer cannot verify, flimsy plastic, thin harness webbing, and a price far below authorised retailers are the main tells. Photograph the labels and ask the manufacturer if anything looks off.

Is a seat from an overseas seller ever safe to buy?

Car seats are certified for specific markets, and a seat legal elsewhere may not meet your country's standard or fit its registration and recall systems. Buy seats certified for your market from authorised sellers, so recalls and replacement parts actually reach you.

What if I have already used a suspect seat?

Stop using it until the manufacturer confirms it is genuine. Use a verified seat in the meantime, even a borrowed one from a trusted source whose history you know. Then pursue the refund and report the seller with your evidence.

Are second hand car seats a safer bet than new cheap ones?

Only with a known history: no crashes, not expired, all labels present, from someone you trust. An unknown second hand seat and a counterfeit share the same problem, which is protection you cannot verify. A basic new seat from an authorised retailer beats both.